Before we launch off into our discussion of DC’s rebooted “family” franchise titles, a quick aside: The DC brass have been making the rounds, doing their best to sell funnybook retailers on Fall initiatives that are, in part, designed to put those very people out of business. They’ve been facing understandably tough crowds, but in the process it seems a bit of the company philosophy behind the reboot has been revealed.
First and foremost, DC will be all about the action, post reboot. “No more talking heads!” is one phrase they’ve apparently been tossing around. Which, near as I can remember, isn’t something DC’s been doing anyway, but okay. That does seem to be the predominant trend out there in the world of cutting edge pop comics these days, and it’s probably a good model to attract new young readers. As long as you couple that with words like smart, funny, or cool… You’re on to something. Unfortunately, those are NOT words they’ve been tossing around, so… Hrm.
Another interesting tidbit is that they’re aiming the reboot at males between the ages of 18 and 34. Or, in other words, the same people who are buying their books now (or does the average DC Fanboy come in at 40 or above these days?). Actually, to be fair, I’m sure they’re talking about males between the ages of 18 and 34 who don’t already read comics. Which is most likely an achievable market that’s worth expanding into, albeit one in which DC will be facing an awful lot of competition. I would hope, though, that this is just the initial wave they’re talking about here. The market for women and teenaged girls is potentially even more massive, and DC already has properties and publishing lines in place that could be marketed toward them with very little effort, as well. Of course, they’ve marginalized Vertigo sufficiently at this point that maybe that’s not in the cards for them after all…
At any rate. With all that in mind, let’s get back to those solicits, starting with maybe the most important super hero of them all...
Action Comics
The Team: Grant Morrison and Rags Morales
The Premise: Look! Up in the sky! It’s a bird! It’s a plane! It’s… Oh dear god in heaven! It’s a MAN!!!
The solicit for this one is kind of sparse on the details, but Morrison himself has said that this book will be telling the story of Superman’s earliest days in the cape, sort of an “angry young Superman” take that looks at how he operated initially in the new history, and how the world responded to their first super hero. It’ll apparently be a slightly more vulnerable Superman, too, one who’s still growing in power as his cells soak up solar radiation, and thus might still be hurt by, say, an exploding shell bursting on his chest.
Perhaps even more interestingly, not long after All-Star Superman wrapped up, Morrison also said that he’d like to do just such a “Year One” take, incorporating the character’s early righteous anger and Depression-era social activism. So I’m hoping we see some wife beaters and evil landlords getting tossed out of windows in this book, or maybe a corrupt politician or two being bullied into public admissions of guilt. But that’s just speculation and wishful thinking.
The Appeal: As a huge Grant Morrison fan, I’m a little biased here, but I’d imagine it would be pretty broad. Morrison’s already shown that he has a rock-solid understanding of the Man of Steel that’s proven popular with Fanboys, intellectuals, and mainstream readers alike. His one weakness in terms of the mass audience is his penchant for complex narratives that require actual thought on the part of the reader. His Final Crisis series, for instance, was so demanding that it drove many Fanboys into a rage. But his recent work has shown him incorporating that sort of thing into stories that still work for people who are only looking at the surface and just like to be wowed by cool ideas.
On the artistic side, meanwhile, Rags Morales is a solid draftsman of the type traditionally assigned to the Superman books. His clean lines and clear storytelling make his work easy for inexperienced funnybook readers to follow, and he has just enough flair that his stuff’s not boring to look at, either. I’ll be most curious to see how well he works with Morrison. Artists with more traditional styles don’t always deal well with the more bizarre ideas he throws at them. I like Rags’ stuff, though, so we’ll see.